Use of Broadcasting and e-Media, Maori Language and Culture
The Maori Language Strategy 2003 identifies a significant role for broadcasting in supporting the use of the Maori language and the development of positive attitudes towards it.
Even as the Maori Language Strategy was being developed and written, exciting innovations were occurring in the digital environment with potential to stimulate further language revitalisation efforts through broadcasting and other related media, for example, Maori language learning podcasts.
In 2007, the Maori Broadcasting and e-Media Outcomes Framework was developed to support new opportunities for promoting the Maori language and culture on other electronic media.
This publication summarises key findings from two research projects on Maori language and culture content preferences and general broadcasting and related media use.